Communicare

A few remarks concerning the field of study of communication science. To account for the nature of any special science is not itself a special scientific concern, as it needs a basic philisophical perspective. It is not sufficient to define the uniqueness of the scientific endeavour in terms of features like systematics, verification/falsification, method, and the so-called relation between a knowing subject and a study-object. Any concrete entity (object') functions at different modes of being (modal- ities), such as the numerical mode (aspect), the spatial modality, the sensitive sphere (sometimes passively as a sensed object), the logical aspect (for instance as something analizable, i.e. identifiable and distinguishable), the sign-aspect (for example its name), the social aspect, etc. The fundamental question therefore is not, what object is scientifically studied, but from what angle (aspect, mode) is this or that entity approached? These different modalities do indeed serve as special scientific approaches (points of entry) to reflect on concrete reality. In order to think scientifically, one has to focus one's attention on a specific modal perspective, disregarding other modal directions of approach. Because abstraction as such occurs frequently in our non-scientific daily life, it is not sufficient to qualify scientific activities. In fact, abstraction and analysis imply each other. To analyse anything implies an act of identification and and abstraction concerns the identification of something for some characteristic) by disregaring (ie. distinguishing it from) non-relevant things for features) Scientific acuvities display a specific kind of analysis, namely modal analysis (abstraction) However, the identification of a modality delimiting the field of study of a special science always implies that one must simultaneously distinguish it from other modalities. This stresses the necessity of e philosophical view on the coherent diversity of modal aspects The uniqueness of these modal aspects explains the inherent limits of conceptual definition in the final analysis, every definition depends on primitive indefinable terms. This insight is lofts applied to the notion of communication and explored in the direction of the disclosed suure of the sign-mode An account is given of the implied object-object object subject relation of communication in the socially disclosed sign-aspect. To explain the nature of various types of communication an appeal is made to different kinds of social intercourse, classified as consociational, communal and associational relationships. The conditions of meaning (presupposing choice) and interpretation point to the typical human character of communication as it is conceived of in this analysis.

D.F.M. Strauss

Communicare Journal for Communication Studies in Africa

Enkele opmerkinge oor die studiegebied van die Kommunikasiekunde

关于传播学研究领域的几点思考

For purpose of this paper the term Personnel Management will be used in its widest generic sense so as to include all the behavioral functions within the organisation. The basic function of personnel management (Human Resources Management) is to influence the behaviour of people at work in such a professional manner that it will realise performance objectives at an optimal level. Traditionally personnel practitioners concentrated primarily on the mechanistic inputs to realise these objectives. With the dramatic change of the South African Industrial complexion with its different races integrating the work place, it has now become imperative to focus more on the behavioral dimension of personnel management in order to influence the behaviour of people at work in a positive way. In this dominant role in the total spectrum of management activities in modern South African organisations, the personnel practitioner plays a vital communications role. This communication contribution is dominant not only in verbal categories but equally in the non-verbal categories of communications. The overall manpower mosaic, noted for a distorted manpower supply and demand situation, requires a sensitivity to manpower which is unprecedented in the history of South African Industry.

J. L. COETZEE

funksie van mannekragbestuur in effektiewe kommunikasie binne die organisasie

组织内有效沟通中的人力资源管理功能

The influence of communication apprehension on an individual's academic achievement and social behaviour has not been investigated until quite recently. The present article presents a review of existing literature on this important phenomenon.

H.J. Breytenbach

verbal communication apprehension phenomenon

言语沟通焦虑现象

Die sentrale tema van hierdie kongres is kommunikasie binne die organisasie. Dit is uiteraard nie toevallig dat hierdie tema gekies is nie. Per slot van rekening beleef ons tans in Suid-Afrika-maar dit geld in 'n sekere mate ook vir die res van die wêreld - 'n fase waarin daar krities en indringend gekyk word na organisasiestrukture waarbinne die mens die grootste deel van sy of haar tyd deurbring. Teen die agtergrond van prosesse soos analises van die organisasie en arbeid deur verskillende kommissies, die toenemende mate van aktive- ring van die arbeidsmag en derglike verskynsels, is dit noodsaaklik dat ook die wetenskaplike gemeenskap op 'n wetenskaplik-verantwoorde wyse na hierdie terrein kyk. Ek wil daarom vandag enkele aspekte rakende organisasiekommunikasie aan die orde stel. Toegegee, my oriëntasie mag aanvanklik ietwat a-tipies voorkom, maar ek is nogtans daarvan oortuig dat my tema aktueel op hierdie terrein is. In die lig van die feit dat die terrein van organisasiekommunikasie nog relatief jonk is, is dit nodig om ter oriëntasie my tema enigsins breer aan te pak. As agtergrond wil ek daarom eers kortliks aandag gee aan die stand van kommunikasiewetenskap in die algemeen in Suid-Afrika. Vervolgens wil ek 'n kort oorsig van die aard van organisasiekommuni- kasie gee waarna die aandag dan toegespits word op die moontlike bydrae wat die Kommunikasiewetenskap kan lewer tot die problematiek rondom die wetenskap.

H.C. Marais

Kommunikasiewetenskap en kommunikasie van die wetenskap

传播学与科学传播

COMMUNICATION is a social process, the goal of which is to enable people to share meaning and, hopefully, understanding. Thus any change, revolutionary or evolu. tionary, in communication technology Is In- teresting only Insofar as it affects the social exchange of meaning. This paper suggests that we are witnessing not a revolution, but the leading edge of an evolution. It seems to be process of supplementation in which the new technologies operate in concert with the old.

Donald Roberts

Comments on the Communication Revolution in the United States

美国通信革命评述

Central bank communication is a valuable source of information designed to shape the expectations of economic agents within and outside an economy. In particular, the content of Monetary Policy Committees’ press releases and statements reflect the central banks’ view of current and future macroeconomic developments, making them useful for creating high-frequency indicators as alternatives to traditional but slower-to-publish macroeconomic indicators. In this study, Artificial Intelligence (AI)-powered text-mining techniques were employed to create monetary policy communication-based indicators, namely the Monetary Policy Readability Index (MPRI), the Monetary Policy Sentiment Index (MPSI), and the Monetary Policy Uncertainty Index (MPUI), using press releases from the Bank of Ghana's monetary policy committee spanning January 2003 to December 2022. The findings suggest that while readability and sentiments generally declined over the sample period, uncertainty increased, indicating persistent macroeconomic imbalances and vulnerabilities in the domestic economy. The newly developed time series-based indicators demonstrate Granger causal relationships with key macroeconomic variables, affirming their relevance to the central bank, the Ministry of Finance, researchers, investors, and development partners. Notably, the indicators can serve as an early warning system for monitoring and predicting the country's macroeconomic risks, forecasting lagging indicators, assessing the effectiveness of the Bank’s monetary policy communication, and addressing monetary policy inquiries.

Francis Mawuli Abude

Jones Odei-Mensah

Eric Schaling

Developing Artificial Intelligence-Powered Monetary Policy Communication Indicators for Macroeconomic Inquiries in Ghana

为加纳宏观经济研究开发人工智能驱动的货币政策沟通指标

This study examined the HPV vaccine landscape in Kenya and the USA with a focus on if differences exist in the perceptions of HPV knowledge, vaccine attitudes, subjective norms, perceived behavioural control, and vaccine intention among students across country and gender. It also provides useful findings that can inform the design of persuasive health messages to promote the uptake of HPV vaccines among college students in Kenya and the USA. The study used surveys to recruit 1,033 participants (511 Kenyan and 522 USA students). The two-way MANOVA analysis revealed that the multivariate main effects showed no significant differences for gender, but the results revealed a significant main effect for the country. However, the interaction between gender and country of the participants was not significant. The univariate analysis revealed that the participants of the two countries had small significant differences in their subjective norms about HPV vaccination, and perceived behavioural control. The correlation analysis showed that HPV knowledge correlates with knowledge about the HPV vaccine and country, but not with gender. The results also revealed that knowledge about the HPV vaccine correlates with both gender and country. These results highlight the most salient predictors of vaccination intentions among college students that health communicators can focus on when designing and implementing HPV vaccination campaigns targeting students in Kenya and the USA.

Robert Nyaga

Adu Gyamfi Prince

A Comparative Study of HPV Vaccine Acceptability Across Global North and South Countries: USA and Kenya

全球南北国家HPV疫苗接受度的比较研究：美国与肯尼亚

Artificial intelligence (AI) is presently transforming society and industries with significant implications for the public relations and communication profession. However, scholarship on this subject in Africa is lacking. This paper addresses this gap by investigating AI in the public relations and communication management industry in Ghana. It focuses on the knowledge, adoption, and impact of AI, as well as the perceived risks and challenges associated with the application of AI. The study used the quantitative method to gather data from 275 professionals. Results revealed that professionals have a limited understanding of AI despite their knowledge of the concept. Communication professionals believe AI will impact the profession, their department, and how they work. However, they did not foresee any challenges or risks associated with applying AI (e.g. competency in using AI, motivation to use AI, and loss of jobs). The result points to the need for professionals to increase their knowledge and understanding of AI. There is also the need for public relations scholars in Ghana and Africa to begin serious discussions on this issue.

Albert Anani-Bossman

Noel Nutsugah

Justice Issah Abudulai

Artificial Intelligence in Public Relations and Communication Management: Perspectives of Ghanaian Professionals

加纳专业人士视角下的人工智能在公共关系与传播管理中的应用

Organisations in Africa have integrated Artificial Intelligence’s (AI) innovations, such as data driven technologies and automation, into their operations. This is being done, among others, to enhance customer relationships, strategic communication and to deliver services. However, there are suggestions that these data-driven technologies are not transparent enough, which is contrary to what strategic communication is about. A survey in South Africa, for example, shows that only thirty nine percent of the people have heard of AI. This is despite South Africa being among the top five African countries in the 2020 Global Government Artificial Intelligence Readiness Index. Several academic papers evaluating the AI topic from different standpoints have been published in recent years. However, little academic work has been done regarding AI’s impact on strategic communication in the African continent. Although AI automation and applications seek to address most of society’s pressing problems, there are also challenges such as the technicality of AI, ethical issues, and overselling of AI. This conceptual article, analyses documents published on AI, journal articles and books content, identifies and discusses AI challenges, reviews different approaches to AI, examines AI’s impact on the strategic communication field and makes recommendations, with an intention to contribute to the AI and strategic communication disciplines. The research established that AI will continue to preoccupy academics and the public because of the increasing intermingling of smart technologies with different areas of human life.

Pay Shabangu

Artificial Intelligence’s (AI’s) Implications for Strategic Communication

人工智能（AI）对战略传播的影响

Facebook (Meta) is one of the world’s richest corporations, with about 98% of its revenue generated from advertising. Beyond its utilitarian function of connecting billions of people, Facebook is a global advertising machine that basically functions by commodifying users’ information and monetising their behavioural data. But are users aware of this? While studies have examined youth’s awareness of risks in online engagements, there are limited studies on youth’s awareness of the commodification of their information and target advertising directed at them as a trade-off for ‘free’ access to online platforms. This study investigated if educated youth with Facebook accounts in South Africa were aware of this commodification process and that Facebook uses their information for advertising revenue. Drawing theoretically from discourses on commodification and digital capitalism, we examined youth’s media literacy awareness about Facebook’s commercial operation. We conducted a survey of 103 university students and employed online ethnography to elicit responses from a community of university students. The online ethnography generated 24 comments. Findings showed that the majority of participants were unaware of this basic critical media literacy fact about the commercial operations of Facebook. This inspired the recommendation for a broader focus on critical media literacy for youth, whose sociability and sense of citizenship are increasingly shaped by engagements on digital platforms.

Abbreviation	JCSA
Journal Impact	0.30
Quartiles(Global)	COMMUNICATION(Q4)

Publication Information	Publisher: University of Johannesburg，Publishing cycle: ，Journal Type: journal，Open Access Journals: Yes
Basic data	Year of publication: 2022，Proportion of original research papers: 100.00%，Self Citation Rate:0.00%， Gold OA Rate: 44.44%
Journal Fees	$320Details
Average review cycle	20 weeks

Communicare

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